In this article we will explain how you can use Facebook Shops to sell more and expand your reach.
Facebook Shops is a Facebook solution that allows businesses to set up one single online shop via Facebook that customers can access from all apps belonging to the Facebook family, such as Facebook and Instagram. Existing or potential customers can find Facebook Shops on a business’ Facebook Page, Instagram Page, Facebook Marketplace, or discover it through stories, ads, Live, Reels, feed content, and content with product tags.
The advantages of Facebook Shops
First and foremost, Facebook Shops offers a seamless integration and homogeneous presence between products sold on Facebook and Instagram making it easier for businesses to manage their online shops. Additionally, it enables businesses to create different collections and that way target customers in a more customised and attractive manner.
Furthermore, Facebook Shops is mobile by nature and focuses on providing an immersive mobile experience. This goes hand in hand with recent trends of combining eCommerce with common social media practices like chatting with friends or liking a picture and thus helps businesses meet more shoppers in more ways.
How to set up Facebook Shops?
Facebook Shops can be set up for many Facebook apps and is managed through the Commerce Manager. Please note that similar to Facebook Marketplace, the Commerce Manager and a Facebook Business account is required.
1. To get started with Facebook Shops you can use an existing catalog or set up a new one that works on Facebook and Instagram. Read here how to manage your catalogs.
2. Now set up your Facebook store with your Commerce Manager. You can read everything important about creating your first Facebook Shop here.
3. You can create up to 30 products in a so-called Collection and configure them. Learn more about Collections and how to use them here.
4. You can also personalize your store to appeal to even more customers. Read more about it here.