In this article we will explain how you can use Facebook Shops to sell more and expand your reach.
Facebook Shops is an internal store solution that allows you to sell your products on Facebook and Instagram. In contrast to Facebook
Your advantage: customers can access complete stores from Facebook Ads and purchase other products. The combination of social media channels and e-commerce should secure you customer access. At the same time, the smartphone-targeted function of Facebook stores goes hand in hand with the trend of making purchases while chatting with friends or liking a picture.
The store can be set up for many Facebook apps and comes with these four main functions. Please note that also like for the Marketplace, the Commerce Manager and a Facebook Business account is required.
1. You can use an existing catalog or set up a new one that works on Facebook and Instagram. Read here how to manage your catalogs here.
2. Now set up your Facebook store with your Commerce Manager. You can read everything important about creating your first Facebook Shop here.
3. You can create up to 30 products in the so-called Collection and configure them. Learn more about Collections and how to use them here.
4. Of course, you can also personalize your store to appeal to even more customers. Read more about it here.