In this article we will explain how to create or import products in payever and how to synchronize your products with your Instagram Shop.
Please keep in mind that to connect your Instagram Shop to payever, you need to have your Instagram Shop already set up.
To start an Instagram Shop, you need an Instagram Business account, a Facebook Business page, and a Facebook Shop. This is because Instagram pulls your product information from your Facebook product catalog to create your Instagram shop. Your Instagram business profile must also be linked to your Facebook business page, which you can read more about here. To do this, you must be a Facebook page admin.
Moreover, before you can open an Instagram Shop, you need to meet all of Instagram's requirements regarding product eligibility and specific commerce policies which you can read more about here. Your business also needs to be located in a country with access to Instagram Shopping. To see a list of the countries with access to the Instagram Shop feature, visit this page.
Please consult Instagram's support articles for more information on how to set up an Instagram Shop.
If your Instagram Shop is already up and running, you can follow the next steps to synchronize it with payever.
Step 1: Register an account.
Create your free payever account here, or log in in case you already have one.
Step 2: Set up Facebook and Instagram in payever.
As previously mentioned, Instagram pulls your product information from your Facebook product catalog to create your Instagram shop. If you want to synchronize products from your Instagram Shop to payever Products, you will need to install Instagram as well as Facebook in payever.
1. Install Facebook.
To integrate Facebook, you first need to open the Connect App. To do this, either click on the Connect icon (+) in the Business Apps tile, or also on Open further down in the Connect tile.
Select the Products tab from the left navigation list and install Facebook by clicking Install.
Then click on Open. After clicking on Connect, you will need to enter your login data and connect your merchant account with your payever account.
It is important that you give full access to catalogs and to the selected account. If you have successfully connected your account, confirm the full synchronization access by setting the switches to active.
2. Install Instagram.
Installing Instagram works almost identically. To integrate Instagram, you again need to open the Connect App. To do this, either click on the Connect icon (+) in the Business Apps tile, or also on Open further down in the Connect tile.
Select the Products tab from the left navigation list and install Instagram by clicking Install.
Now click on Open.
Next, click on Connect.
To link your Instagram account with payever, you will be redirected to Facebook. If you are not already logged in, you will be asked to enter your Facebook login details.
Once logged in, you will be taken back to the payever platform where it is important that you give full access to the connected account. Please confirm the full synchronization access by setting the switches to active.
Step 3: Create or import products in payever and synchronize them to Instagram.
1. Create or import products in payever
Having your products set up in the Products App inside payever will make it easy for you to sell them through different sales channels. You will be able to manage all your products from the Products App and won't need to create each product manually in every sales channel.
Option 1: Create products
If you are just starting out with selling online, you might want to create your products from scratch directly in the Products App. Read here on how to create products in the Products App.
Option 2: Import products
You can also decide to import your existing products via CVS. You can find an instruction on how to do this here. Via CVS, the products will be imported directly to the Products App and you won't need to create them manually in payever. There is also the possibility to import your products from your shopsystem via the payever plugin as well as to import your products from Amazon.
2. Sync your products to Instagram
Once you have successfully created or imported your products in payever, you can link them to your different sales channels, such as Instagram and Facebook. Read here on how to link your products to any sales channel. For the specific case of Instagram you should activate both the Instagram and Facebook Channel inside the specific product settings. The products in payever will then appear on your Instagram Shop page and in your Facebook Catalog.
3. Editing products
If you need to make changes to any product, you can do so in the Products App by clicking on the product and then updating the desired features with the new information. The updated product information will then automatically sync to your Facebook Catalog and then to your Instagram Shop.
We recommend that you don't edit products in Facebook or Instagram directly because these changes will not show up in the payever Products App. Moreover, any manual changes made in Facebook or Instagram will be overwritten the next time Facebook or Instagram receive a sync from the payever platform.